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The English Premier League Steps Out of the Pitch and Into the Metaverse

English Premier League

The English Premier League is bringing their brand into the metaverse with a new endeavor by stepping into the world of non-fungible tokens or NFTs and cryptocurrencies.

The English Premier League is one of the most followed leagues in all of world football, and they’re not afraid to take advantage of their momentum. The entity jumped into this digital world by filing two patent applications with the US Patent and Trademark Office.

One of the most beloved and exciting leagues in sports filed trademark applications on June 1 on USPTO for a love cup trophy with lions on each handle and a crown on top  and a crowned lion with a three-quarter view.

Two days ago, Michael Kondoudis, a registered trademark attorney, announced the English Premier League’s arrival in the metaverse.

“The English Premier League is usually viewed by over 1 billion people, thus, the brand’s value is enormous,” Kondoudis clarified in a press statement. “These filings are a reasonable move towards protecting the brand in today’s economy, which incorporates virtual and crypto aspects, as well as tomorrow’s virtual economy in the metaverse.”

In a world where fans can purchase virtual items from their favorite sports team, it is no wonder that cryptocurrencies and blockchain tech have become more popular.

The trademark attorney’s remarks show that sports companies are starting to recognize how crucial it is for brands, not just individual players but also entire organizations, to get protected in the metaverse.

“We expect the number of trademark filings from the professional sports sector for crypto and virtual products and services to increase in the next 12 months as brands come to appreciate the need for protection in the metaverse.”

The crypto market crash did not stop the demand for cryptocurrencies and NFTs. Instead, it is on track to surpass $20 billion in sales from 2021.

The world of cryptocurrencies is expanding at a rapid pace, with many clubs diving into this new field. Despite the League’s recent interest in cryptocurrency though other organizations have started making their way into the metaverse too.

With the help of Sony, Manchester City have been working to create a football stadium in their metaverse.

French football club Paris Saint-Germain has trademarked a range of products, including wallets for cryptocurrency transactions and virtual clothes. They are also filing patents on electronics through the use of NFT technology.

Opinions expressed by Coin Week contributors are their own.

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