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Starting Lineup relaunches NBA action figures that come with NFTs

Starting Lineup revives NBA toys with NFTs

Image source: Hasbro Pulse Twitter

While the NBA is no stranger to the NFT space, it is making another significant comeback through its Starting Lineup.

Hasbro is rebooting the Starting Lineup sports toy line with the adjustment of including NFT trading cards.

The project will relaunch with the biggest names in the NBA, including stars like LeBron James and Stephen Curry.

Starting Lineup

The sports toy line has been going strong since the 1980s with Hasbro delivering collectibly toy versions of athletes across different sports.

More than two decades after their last mass production, the company is now reviving the brand with pricey new versions accompanied by NFT trading cards.

Hasbro recently opened pre-orders for the first new Starting Lineup toys.

The athletes in focus include two of the biggest stars (LeBron James and Stephen Curry), along with Giannis Antetokounmpo and more.

The toy

Hasbro’s Starting Lineup toys offer six-inch figures that are significantly more poseable than the original.

However, they also come at a higher price: $50.

The purchase price includes the toy, its stand, and a package with an NFT trading card from Panini.


The trading card brand runs its own private blockchain network.

Panini previously released digital NFT cards based on the NBA, NFL, and Ultimate Fighting Championship, among other sports leagues.

Each trading card NFT accompanying the Starting Lineup toy has various rarity levels.

While a buyer may get a common NFT card, there is also a chance they could wind up owning a rarer red, green or blue edition with slightly different artwork.

Each player possesses a gold NFT limited to one card across the entire run.

It remains to be seen if the rarer NFTs produce higher resale prices on Panini’s secondary market.

However, with the success and demand for rare NBA Top Shot NFTs in the past, the NFT chase could be a compelling aspect of the new Starting Lineup value proposition.

The toys were announced earlier this year in partnership with sports merchandising giant Fanatics.


Remember Starting Lineup NBA action figures? They’re back — with NFTs

Opinions expressed by Coin Week contributors are their own.

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