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South Korean Car Giant Hyundai Launches Second NFT Collection: IONIQ 6

The IONIQ 6 NFT collection launched for free via airdrop

Hyundai first unveiled the IONIQ 6 NFT Collection to the world on July 14, the second collection released by the South Korean automotive giant.

It creates new experiences and value for Millennials and Gen Z.

On July 18, Hyundai unveiled a detailed IONIQ citizenship roadmap, serving as a utility package for IONIQ 6 owners.

IONIQ citizenship

IONIQ Citizenship is an NFT membership program that offers NFT owners exclusive experiences and tools.

It aims to expand the realm of customer experiences that the IONIQ series offers into the digital space without any physical constraints.

NFT owners also have exclusive access to digital spaces, unique digital content and exclusive merchandise related to IONIQ 6, with some utilities varying by rarity.

Hyundai planet

The experiences of IONIQ 6 will be expanded with multiple collaborations starting with free virtual fashion items and VIP entry on Planet Hyundai.

Planet Hyundai is the company’s virtual space that opened on July 14 in partnership with Naver Z. It launched on the global Metaverse platform ZEPETO.

Owners can redeem a gift certificate for a personalized physical phone case from NFTYC or NFT Your Case – the world’s leading manufacturer of NFT phone cases and part of the global technology accessories brand CASETiFY.

Hyundai will gradually offer an interactive virtual space for the exclusive event, IONIQ Digital Garage.

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The IONIQ 6 NFT Collection

Hyundai’s second NFT collection reflects personalized customer experiences complemented by a flexible interior. In addition, the company launched 5,000 IONIQ 6 NFTs with six different themes: Fun Driving, Stress-Free Driving, Work, Socializing, Healing, and Entertainment.

NFTs feature unique artwork created in a generative format that randomly combines different backgrounds, objects, and exterior colors, creating tens of thousands of unique combinations.

The backgrounds represent the collection’s conscious interior, inspired by the newly implemented Dual Color Ambient Lighting.

In addition, four exclusive NFT colors from the collection underline the futuristic design of the IONIQ identity.

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Hyundai Motor distributed the NFTs to owners by taking the most unexpected route – dropping them off for free.

They decided to make NFTs free to lower the barrier to entry so that more people could participate in this unique experience.

Thomas Schemera, Executive Vice President, General Manager of Global Marketing and Head of Customer Experience Division at Hyundai, said:

“Hyundai Motor has continuously explored new methods to connect and involve our customers.

The IONIQ 6 NFT Collection is a meaningful endeavor to expand the boundary of NFTs from simple investment and possession to experiences and storytelling.

We hope to increase the connection with customers and interact in a more innovative way, based on the unique value of the IONIQ lineup.

We will continue to provide ‘phygital (physical + digital)’ experiences that merge the real world and the digital world for the new generation of customers who are more accustomed to digital technology.”

Future updates

The South Korean auto giant will communicate with owners about the innovative experiences of the IONIQ range through an NFT newsletter titled “IONIQ Capsule,” which will strengthen ties within the NFT community in August. 

Inspired by the different capsule collections of fashion brands, Capsule IONIQ will tell stories about the NFT collection in an experimental format.


Let’s get ‘phygital’: Hyundai Motor adapts IONIQ 6’s electrified experience to digital space with NFT collection

Opinions expressed by Coin Week contributors are their own.