On Tuesday, Qatar Airways announced a new virtual reality platform called Qverse. The exciting feature lets passengers dive into the Premium Check-in area at International Airport Hamad and explore their surroundings as if they were really there.
In an effort to expand its virtual initiatives, Qatar Airways has entered the metaverse. The company believes that this new environment will be essential for human relations in future generations and plans on developing more online activities within its first venture into an immersive digital world.
The Qverse is meant to reflect the airline’s passengers’ desire for an immersive content to empower their decisions before buying a ticket.
“We believe that the future is virtual,” wrote Qatar Airways in a statement. “The metaverse will empower human beings, expand their horizons, and break their limits by challenging the most basic methods that were once limitations.”
“That’s why we believe Qverse will change the way passengers make their shopping choices,” concluded company representatives.
The airline is developing new features for their metaverse platform that will make it more social and accessible.
The company plans on integrating ticket purchase and seat choice for physical flights through the metaverse, noting that actions in gateway markets may occur soon. Qatar cited Decentraland as an example of what they plan to do with their own platform.
“We are currently focusing on creating our metaverse rather than investing in Decentraland or Sandbox. But we do not rule out this plan,” Qatar Airways shared. “We continue to explore how we can develop this area and strategically incorporate NFTs into Qverse.”
Qatar Airways pioneered the incorporation of the International Air Transport Association (IATA) Blockchain Digital Passport in the Middle East in 2021.
The United States Air Force has applied for a trademark to enter the SpaceVerse, an upcoming metaverse that will be used as both defense agency’s virtual reality training and operations environment. Although details on this project are still confidential there seems certain evidence pointing towards virtual training.