Momoguro – The NFT boom has created a unique space that is bringing in people from all backgrounds to share their affinity for Web3.
Several independent projects managed to garner incredible success, catching the attention of major brands and companies across various industries.
Baobab Studios, an award-winning firm, has explored the VR world, and now it is focused on making its mark in the Web3 space.
Baobab Studios is known for producing short films that have won a total of nine Emmy Awards.
Following its venture into VR, the studio is now shifting its sights on Web3 through a family-friendly project called “Momoguro.”
The project will have an accompanying Ethereum NFT collection.
The Momoguro NFT collection is created by Martin Allais and Nico Cassavecchia.
Allais is a multimedia director and animator while Cassavecchia is a writer and director.
Momoguro is going for an incredible double target: NFTs and an NFT RPG that allows players to venture into the world of Uno Plane.
The project is a colorful fantasy world filled with creatures called Momos that players can fuse to create hybrid characters.
Momoguro is minting its genesis NFTs for 0.22 ETH.
According to the mint site, they are dubbed “Holoselves” that players can adopt for the Uno Plane.
In addition, the Momoguro RPG will be set on a layer-2 Ethereum scaling solution called ImmutableX.
It will utilize NFTs as a core game feature.
Furthermore, the RPG is tipped to launch in the second quarter of 2023.
Baobab Studios was founded in 2015, and has since produced a series of successful independent animated films.
It is headed by Eric Darnell, who played a role in creating Antz and the four Madagascar films.
The studio has brought in some of the biggest names in Hollywood, including:
- Lupita Nyong’o
- Jennifer Hudson
- Ethan Hawke
- Kate Winslet
- Daisy Ridley
The success of the project has allowed it to progress further, with projects being adapted into books, comics, games, movies, TV series, and more.
Baobab Studios has clarified that it isn’t a Web3 company.
However, the studio is exploring the possibilities of NFTs engaging with users to create unique storytelling experiences.
Maureen Fan, the CEO and co-founder of Baobab Studies, released a statement, saying: “We believe stories can transcend mediums.”
“Baobab Studios’ mission is to inspire you to dream and bring out your sense of wonder. Make YOU matter.”
“This begins by creating great characters and stories, like Momoguro, where you can be part of the story,” she added.
“We aspire to bring the Momoguro IP to as many channels, streaming platforms, and widespread media as possible.”
Additionally, the creators behind Momoguro believe the project’s lore brings an important message.
“Community plays a big part in this,” said Cassavecchia.
“Inclusivity is paramount for the franchise, from ethnicities, genders and body-types, Momoguro’s ethos is that everyone is welcomed.”
According to Crunchbase data, Baobab is supported by the presence of Pixar cofounder Ed Catmull and Twitch cofounder Kevin Lin on its board.
The project has already raised a total funding of over $31 million from Disney, Samsung, and Comcast.
Hollywood studios and NFTs
Baobab Studios isn’t the first Hollywood firm to dive into NFTs or Web3.
Last year, Warner Bros. released an NFT collection around The Lord of the Rings, allowing buyers to swoop in for a digital copy of the first film.
Other studios have also experimented with NFT projects using their biggest properties, including:
However, while other projects are looking to generate more revenue, Baobab Studios are more intent on creating a sense of community.
Momoguro has already produced fans during a Twitter Space event.
The project then gained a strong Twitter following with almost 50,000 members joining its official Discord server.