The 33rd Edition of the annual Worldwide Developers Conference or WWDC is just around the corner and while fans are all waiting with bated breath for any news on new devices from Apple, fans have been speculating as to whether or not they will be revealed at this year’s event. Some believe that there might even be announcements of NFTs.
Apple has been working on a new trading card collection that can be viewed in augmented reality, adding fuel to the fire of speculation about NFTs. The discovery stems from clicking on Memoji characters, which reveal three character cards ready to be claimed. Additionally, there is an AR mode with these special prizes just waiting out to be claimed.
Apple loyalists have become familiar with the Memoji characters as they have become a fixture in Apple’s consumer branding strategy. The characters were inspired by memes and mascots in brand marketing. However, it was only this year that Apple introduced the characters with an augmented reality element.
When the cards are placed on top with an augmented reality interface, users can tap and open up to see a selection of colorful Memojis. Then, if swiped away from their original spot they will be able to go back for other options, like three separate card choices per pick plus nine different possibilities altogether.
The new Memoji feature should captivate audiences at this year’s Apple event, as it is one of the more detailed interactive AR developments. The cards are expected to be positioned as Web2 elements without any tradable value, serving only a collectible purpose for fans.
When CEO Tim Cook revealed in November last year that he is a crypto investor and holds digital coins, the speculation of NFTs entering Apple’s system started. He also shared his optimism for adopting augmented reality Metaverse technologies during their Q1 earnings call earlier this year which has raised fans’ anticipation even higher than before.
The technology company, Apple was set to release a mixed-reality headset during this year’s WWDC conference but technical setbacks in its development diminished any hope.